BAKBŌN
0BagShop — $120 →$120
CH. 01 — FIND NEUTRAL

Your PT handed you a stick.

Hold it vertically between your shoulder blades. 20 minutes a day. We built the better one.

30-day money-back · HSA/FSA · Ships 48h
Used by rehab & sports-performance professionals
Johns Hopkins
Medicine · Ortho PT Residency
CU Sports Medicine
+ Boulder Community Health
The Golf Room
Everywhere
Perform BetterDelki Health
[ CH. 02 / BY DESIGN ]

Four things
you'll never do.

The posture-wearable category is littered with sunsetted apps, dead batteries, and monthly adhesive bills. BAKBŌN refuses all of them — by design.
/ 01 · SOFTWARE

No
app to
download.

Your body is the interface. No onboarding flow, no daily reminders, no "sync your device."

×
/ 02 · POWER

No
battery to
charge.

A molded chassis and a carbon pole. No USB-C, no sunset date, no "please update firmware."

×
/ 03 · CONSUMABLES

No
adhesives
to replace.

Cross-body straps lock it in. Wear it, take it off, wear it again. Nothing to reorder, ever.

×
/ 04 · COMMERCE

Ever
a sub-
scription.

Buy it once. Own it for a decade. Nothing about your spine belongs on a monthly bill.

×
[ CH. 04 / THE DEVICE ]

One molded
chassis. One
neutral spine.

A shaped EVA chassis anchors the thoracic spine. Cross-body straps lock it in place. A single carbon-fiber pole runs vertically along the back — a constant tactile landmark so your body re-finds center on its own. Three parts. USPTO 17/142578.
/ 01 · CHASSISThoracic contour

Shapable EVA anchors between the scapulae. The reference point for neutral — molded once, held forever.

/ 02 · CARBON POLEVertical landmark

Single continuous carbon-fiber rod. The constant you feel when you leave neutral. 14" youth · 18" adult.

/ 03 · CROSS STRAPSHands-free fit

Auto-tension webbing, two shoulder loops, one waist. Locked in under a minute. Hands completely free.

BAKBŌN chassis — center plate with embossed BAKBŌN logo and twin carbon poles
BKB-01 · TOP-DOWN
USPTO 17/142578
/ 04 · WEIGHT1.1 lb total

Light enough to forget. Present enough to correct. Flush to the back for squat, hinge, or rotation.

/ 05 · SIZEYouth / Adult

14" youth, 18" adult. Fits 5'0" to 6'6". Fit guide ships in every box.

/ 06 · WARRANTYLindy by design

Built in 2022 will still work in 2042. No firmware, no cloud dependency, nothing to brick.

[ MADE IN BOULDER · PATENT PENDING ]
Ch. 04a — In motion

Worn the way your PT meant it.

Hands-free. Continuous tactile reference. The same cue your clinician would give you, embedded in the device.

Watch

Ninety seconds with the device.

A short film on what BAKBŌN is, how it fits, and why the PT dowel is the right reference point.

[ CH. 05 / IN THEIR WORDS ]

The clinicians
prescribe it.

Verbatim endorsements from the clinicians, coaches, and specialists who prescribe BAKBŌN to their patients and athletes.
Clinical · Johns Hopkins
As a regular user of the BAKBŌN, it makes achieving neutral spine easy and functional for my patients. From high-level athletes to the aging population, BAKBŌN provides the user feedback and the ability to work independently through exercises while simultaneously achieving neutral spine. Its ability to give external feedback while freeing the hands during movement provides a new lens in how we prescribe exercises for our patients.
Ryan Cummings
Ryan CummingsClinical Specialist · Director of the Johns Hopkins & GWU Orthopaedic Physical Therapy Residency Program
Golf · Golf Digest Top 50
Think about every other sport and setup. An offensive or defensive lineman who can't set up on the line of scrimmage will be on his backside in a second. Golf's the same way. Without a proper setup most golfers don't have a prayer. The rounded spine makes it impossible to turn and swing the club effectively — and they wonder why they have back pain. Not only does BAKBŌN make you set up like a champion, it finally makes consistency attainable.
Kyle Morris
Kyle MorrisFounder, The Golf Room · Nominated Top 50 Best Instructors in the USA by Golf Digest
Clinical · ACA Rehab Council
The pandemic of pandemics is happening right before my eyes — it's poor posture. Especially visible in our younger children and seniors. Poor posture can lead to muscle aches, joint pain, and excess stress on the nervous system. BAKBŌN is one of the tools I use to help demonstrate and correct spinal, muscle, and joint imbalances, and improve the function of the nervous system.
Dr. Jeffrey Tucker
Dr. Jeffrey TuckerPast-President, American Chiropractic Association Rehab Council · Columnist, Dynamic Chiropractic
Rehabilitation
I think it has been such a great tool to use for people of all ages who are having difficulties with their body mechanics or any sort of back pain. It is such a simple, easy to use device that truly can help people improve their body mechanics with all sorts of activities of daily living, while also assisting with pain relief.
Joshua Schwartz, PT, DPT, CSCS
Joshua Schwartz, PT, DPT, CSCSPhysical Therapist · Certified Strength and Conditioning Specialist
Strength & Conditioning
It's a coaching multiplier. With BAKBŌN you have a coach on your back providing the necessary cueing, allowing me to focus on additional movements, maximize my time with clients, and deliver real, long-lasting results.
Mark Shropshire
Mark ShropshirePresident/CEO, Shropshire Sports Training · Co-author, Original Strength Performance: The Next Level
BAKBŌN founder's build — back plate with harness
[ FOUNDER'S BUILD · 2021 ]
BOULDER, CO
[ CH. 06 · THE FOUNDER ]

“I helped build Hiball
to nine figures, sold to
AB InBev in 2017, and
then I wrecked my back.”

“My PT handed me a wooden dowel and told me to hold it vertically between my shoulder blades for 20 minutes a day. I went home, looked at it, and started sketching. BAKBŌN is the better version.”

BAKBŌN started on a workbench in Boulder in 2021. Three prototypes, one USPTO filing, a clinical advisory bench, and a straightforward promise: no apps, no batteries, no monthly fees. Just the thing your PT already uses — hands-free.

Read the full story →— Dan Craytor · Founder, ex-Hiball / AB InBev
Ch. 06a — The object

One molded chassis. Made in Boulder.

A shapable EVA chassis, a single carbon-fiber pole, and cross-body straps. Three parts. USPTO 17/142578.

[ CH. 06 / PICK YOUR PATH ]

One device.
Three paths.

Every BAKBŌN ships with a guided program. Pick the path that matches your body and the coach you want in your corner.
[ CH. 07 / SCIENCE ]

We cite
what we claim.

Wearable posture biofeedback has strong short-term evidence for proprioceptive awareness. We do not claim to cure back pain. We claim to teach you what neutral spine feels like — until your body holds the pattern on its own.
Lancet Rheumatology · 2023 (GBD)Global LBP burden
619M

People with low-back pain in 2020 — projected 843M by 2050. Leading cause of years-lived-with-disability globally.

Mahmoud et al. · 2019Forward head posture
4.84°

Mean greater forward head angle in adults with neck pain. Meta-analysis of 15 studies, n=2,339. r = −0.55 with intensity.

Frontiers in Rehab Sci. · 2022Proprioceptive training
+86%

Mean motor-performance improvement across a systematic review. Proprioceptive performance improved by a mean 47%.

SHEAF Trial · Osteoporosis Int. 2017Hyperkyphosis RCT
0.600.89

Effect sizes for six-month spine-strengthening + posture training on Cobb angle. >90% adherence at home.

Cole & Grimshaw · 2016 / TPIGolf & the spine
6.5–8×

Bodyweight compressive forces at L4-L5 post-impact. Reverse-spine-angle is the #1 swing fault linked to back injury.

Sepehri et al. · 2024 (SR+MA)Upper Crossed Syndrome
22

Studies, BMC Musculoskeletal Disorders. Strengthening + postural correction significantly reduces FHA, rounded shoulders, and hyperkyphosis.

[ EPISTEMIC HONESTY IS THE POSITIONING ]Full evidence base →
[ TAX-FREE PURCHASE ]

Spend smart
with your
HSA or FSA.

POWERED BY SIKA · ELIGIBILITY HANDLED AT CHECKOUT
/ 01 · RECEIPTSReceipts, handled.

Reimbursement paperwork filed for you. No forms to chase, no three-way phone calls with your administrator.

/ 02 · NO CARD?No HSA card? No problem.

Pay with a credit card and we'll walk you through reimbursement. $120 becomes about $85 post-tax.

/ 03 · WHO QUALIFIESMost BAKBŌN buyers.

MSK wearables with a clinical use case typically qualify. We'll confirm eligibility before your card is charged.

[ CH. 08 / BAKBŌN PRO ]

Book a session
with a clinician.

Licensed DPTs, strength coaches, and movement specialists — vetted, credentialed, and trained on BAKBŌN. Virtual sessions from $69. Or apply to join the Pro network.
Matt Weber, PT, DPT, OCS
Matt Weber, PT, DPT, OCSBaltimore, MD$79
Dr. Chelsea Barnes
Dr. Chelsea BarnesConnecticut$79
Mark Shropshire
Mark ShropshireAtlanta, GA$89
Bob Wolfe
Bob Wolfe55+ Senior Training$69
Tracy Hayes
Tracy HayesRemote · MobilityChick$89
[ VIRTUAL · ALL PROS BAKBŌN-CERTIFIED ]
[ CH. 09 / JOURNAL ]

The Neutral.

A weekly read on posture, neutral spine, and what your PT wishes you knew. Written by clinicians and coaches in the BAKBŌN network.
[ WEEKLY · 400 WORDS · NO FLUFF ]All articles →
DISCOUNT DROP · BKB-15

Take 15%
off the
first order.

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